about
I understand how industry and government evaluate technology, and what it takes to get it adopted.
about
I've spent over 12 years working with industrial organisations, government and technology companies to develop, evaluate and adopt emerging technologies.
My experience spans industrial AI, computer vision, generative AI, predictive analytics and Safetytech. Having worked on both sides of technology adoption, I understand what customers need, how they evaluate new solutions and what it takes to turn promising technology into commercial opportunities and operational results.
TECHNOLOGY SPECIALISMS
Helping AI companies develop, commercialise and demonstrate the value of intelligent technologies in complex operational environments.
Generative AI · LLMs · Computer Vision · Predictive Analytics · AI Decision Support
Bringing emerging technologies into high-risk industries to improve safety, anticipate hazards and strengthen risk management.
AI Safety Applications · Risk Prediction · Hazard Detection · Industrial Monitoring
Technologies addressing decarbonisation, emissions, environmental monitoring and resource efficiency.
Predictive maintenance, condition monitoring, digital twins and infrastructure reliability.
Autonomous inspection, industrial automation and technologies supporting frontline workers.
how i work
The Value-to-Adoption Method
Value isn't just a sales message. It's how you build the business.
Understanding how your technology creates value should inform everything you do. It determines which customers you pursue, what your product needs to deliver, how you position and sell it, and what you test in the real world.
By connecting these decisions through one consistent approach, I help technology companies move beyond compelling demonstrations towards products customers genuinely need, invest in and adopt.
Some of the organisations I've collaborated with
















